Praveen Kaushik | CMO & E-Commerce Growth Strategist

Profile

Growth leadership with hands-on execution.

Marketing leader with 12+ years across digital strategy, e-commerce, performance media, SEO, analytics and brand growth. Combines senior-level ownership with practical execution - from building Shopify experiences to optimizing acquisition, retention and emerging commerce channels.

Featured Work

JaipurFabric® - building and scaling a D2C home-furnishing brand.

As CMO at Surmanja Infotech Pvt Ltd, Praveen leads the overall marketing of JaipurFabric, including the digital storefront, paid acquisition, organic growth, retention and commerce expansion.

ROAS

Performance turnaround: improved advertising efficiency from the earlier 2–3 ROAS range and maintained 4+ through ongoing optimization, audience refinement, creative testing and performance analysis.

Google AdsMeta AdsSpotify AdsSEOEmailSMS MarketingWhatsApp / KwikEngage

Built & Designed the Shopify Storefront

Led the end-to-end build and design of JaipurFabric's Shopify storefront and continues to oversee the e-commerce experience, merchandising and digital growth ecosystem.

D2C GrowthIntegrated paid, organic and retention channels around the Shopify business.

Quick CommerceDrove listing and marketing activation on Blinkit and Swiggy Instamart.

Channel ExpansionEnabled brand presence and marketing activation on CRED.

Visit JaipurFabric ↗

My Approach

Structured for learning, speed and measurable outcomes.

DataUnderstand the business, audience, market and metrics that matter.

ExecuteLaunch fast, manage efficiently and keep every channel aligned.

StrategyDefine clear objectives and build a channel plan around business outcomes.

MeasureTrack performance continuously and focus on meaningful growth metrics.

CreativeShape messaging and visuals that connect, engage and convert.

OptimizeAnalyze, learn and improve continuously to scale what works.

Career Timeline

From SEO and analytics to C-suite growth leadership.

JAN 2024 - PRESENT

Chief Marketing Officer - Surmanja Infotech Pvt Ltd, Jaipur

Leads JaipurFabric's overall marketing and D2C growth; built and designed the Shopify storefront; oversees Google Ads, Meta Ads, Spotify Ads, SEO, email, SMS and WhatsApp marketing; manages SEO and marketing team members; expanded the brand to Blinkit, Swiggy Instamart and CRED.

OCT 2021 - DEC 2023

Digital Marketing Strategist - Miraigirls Pvt Ltd, Hyderabad

Used heatmaps, purchase behavior, demand forecasting, competitor intelligence and automated sales tracking across Meta, Google Analytics and Google Ads to guide marketing and business decisions.

AUG 2019 - SEP 2021

Digital Marketing Manager - Volyo Solutions Pvt Ltd, Jaipur

Tested new digital channels, measured ROI/KPIs and supported website UX and landing-page optimization.

SEP 2015 - AUG 2019

Digital Marketing Specialist - Indian Cart Villa, Jaipur

Researched advertising and competitor trends, executed content and multi-channel campaigns, analyzed marketing data and delivered online sales targets using Google Analytics.

DEC 2014 - AUG 2015

E-Commerce Data Analyst - CarDekho, Jaipur

Worked on web scraping, dealer/OEM social programs, SEO collaboration and management reporting using trend and prediction analysis.

MAY 2014 - NOV 2014

SEO Manager - D-Harbor Soft Pvt Ltd, Jaipur

Developed SEO strategies, reviewed technical issues, optimized content and paid-search copy, directed off-page optimization and reported on traffic and rankings.

Marketing Stack